Here I have come up with an instillation idea for Urban Outfitters.
The outfit dress on the mannequin is a smart/casual outfit to be worn on a Christmas evening ‘do’.
The idea of the concept is to reflect Urban Outfitters’ reoccurring references to aztec/ ethnic prints. It also in keeping with the Christmas theme - by using iconography of the idea of ‘angels’. The structure of the feathers falling also gives the motion of snow, which again, is in keeping with traditional Christmas visuals.