Sunday, 5 June 2011

YCN Competition - Green & Black's

Here the competition brief was to "develop a marketing campaign that gives new consumers a motivating reason to trade up to Green & Black’s above the other premium chocolate brands out there." I decided that the  solid clear reason why customers would want to buy into this brand over others is the fact that organic chocolate is better for you. After coining a slogan I decided it should be echoed in the packaging itself.

Here is a bit of advertising I designed to go along with the branding of the product:

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